New View Hunting Review
New View Hunting is a direct-to-consumer brand best known for a bowhunting backpack with a built-in bow compartment and expandable holder. Based on the brand's own published ratings, catalog breadth and construction details, it comes out to roughly 4.1 out of 5 as a research-based estimate — solid for tree-stand and saddle hunters who want hands-free bow carry, less suited to backcountry meat-hauling. The signature bowhunter's pack itself carries a 4.5/5 rating across 26 reviews on the brand's own site.
This assessment comes from digging through New View Hunting's catalog, published specs and buyer ratings, not a hands-on test of the gear. If you're weighing one of their packs — especially the bow-carry models — here's what's worth knowing before you decide.
What Is New View Hunting?
New View Hunting is a direct-to-consumer hunting-gear brand that sells through its own site and an Amazon storefront. Its pitch is "keep listening to hunters" — a feedback-driven model with an ambassador and pro-staff program where creators test gear and publish reviews (New View Hunting). The brand states it has sold more than 30,000 pieces of hunting gear in the US (Amazon).
Rather than one hero item, New View spreads across several categories. The lineup has grown to roughly 69 products (New View Hunting), and the ones that matter most to archers are:
- Bowhunting backpacks with a dedicated bow compartment and expandable bow holder — the signature line.
- Rifle-holder packs, including a 35L / 2,130 cubic-inch camo pack and a 60L load-reducing pack with a rain cover.
- Ground blinds, including a pop-up 270-degree see-through two-to-three-person blind.
- Trail cameras, including a 4K 48MP model with no-glow night vision, a 120-degree wide angle and IP66 waterproofing.
- Apparel and accessories — fleece-lined camo suits described as burr-resistant, a turkey vest with seat and game pouch, and an insulated hand-warmer muff.
That breadth tells you what kind of brand this is: a generalist outfitter covering a lot of a hunter's kit, rather than a specialist in one item.
What Makes the Bowhunting Backpack New View's Signature Product?
Their most relevant and most-reviewed product is the bow-carry backpack, and it's the fairest item to judge the brand on. Here's what the design is built to do and why each choice matters.
What's in the Bow Compartment and Holder?
The pack is built around a compartment sized to hold most compound bows plus archery essentials, with an expandable bow holder (Amazon).
- Why it matters: carrying a bow by hand over rough ground is tiring and ties up a hand needed for balance. A pack that swallows the bow frees both hands on the walk in and out.
- It's aimed at tree-stand and saddle hunters specifically, where climbing hands-free and stowing the bow until settled matters most.
What Carry Options Does the Pack Offer for Stand Access?
The pack offers multiple carry configurations and a top handle so it can hang at the stand within reach (Amazon).
- Why it matters: once settled, hanging the pack where it's reachable beats setting it on the ground and fumbling for gear later. The top-handle hang point solves a real on-stand annoyance.
What Do the Buyer Ratings Actually Show?
On the brand's own store, the "Hunting Pack – Built for Bowhunters" carries a 4.5 / 5.0 rating across 26 reviews, and the 35L rifle-holder pack sits at 4.2 / 5.0 across 26 reviews (New View Hunting). Those are solid aggregate scores on a meaningful number of reviews, though still a smaller sample than a long-established pack brand would show.
What Are New View Hunting's Key Specs at a Glance?
Pulling the published details from New View's bow-carry and rifle-carry lines into one place makes the comparison easier:
| Pack | Stated capacity | Signature feature | Shell material | Buyer rating |
|---|---|---|---|---|
| Hunting Pack — Built for Bowhunters | Not published separately | Expandable bow holder, top stand-hang handle | Up to 840D | 4.5/5 (26 reviews) |
| 35L Rifle-Holder Pack | 35L / ~2,130 cu in | Camo finish, rifle holder | Up to 840D | 4.2/5 (26 reviews) |
| 60L Load-Reducing Pack | 60L | Load-reducing frame, rain cover | Up to 840D | Not published separately |
How Durable Are New View Hunting Packs?
This is where a conditional, honest read helps most. New View is a younger brand, and its construction reflects that positioning rather than expedition-grade specs.
- Some models list an 840D shell fabric, a reasonably tough denier for general field use.
- A pack like this could show wear faster than an expedition-grade mountain pack if it's used to haul heavy loads over abrasive rock or through thick brush for days — that's simply not what a generalist pack is engineered for.
- It's better matched to tree-stand, saddle and day-hunt use, where loads are moderate and the bow-carry feature earns its place, than to multi-day backcountry pack-outs.
For hunting that's mostly sits and short walks in, the design choices line up well. For backcountry mountain hunting with meat carried for miles, a dedicated load-hauling frame pack is the better tool.
How Does New View Hunting Compare to Other Hunting Pack Brands?
Set against established backcountry and mountain-hunting pack makers, New View's construction targets a narrower job. Those specialist brands generally build around load-bearing aluminum or composite frames rated for heavy meat hauls, backed by longer track records and larger review bases. New View's 840D-shell, soft-frame design isn't aimed at that use case, and it likely isn't marketed that way.
Where New View has an edge is over generic packs retrofitted with an aftermarket bow holder bolted on as an afterthought. Its bow compartment and holder are built into the design from the start, along with a stand-hang handle most general-purpose packs skip entirely. Against dedicated bow-carry specialists, New View's main disadvantage is simply time in the market — a shorter history than brands that have been refining bow-carry packs for years.
Who Is the New View Hunting Pack Right For?
When Does It Make Sense?
- Hunting from a tree stand or saddle and wanting a hands-free way to carry a bow.
- Wanting a pack with a built-in bow holder and stand-hang handle without hunting down a specialist brand.
- Outfitting a broad kit — blind, camera, pack — from one place.
When Should You Look Elsewhere?
- Planning multi-day backcountry hunts with heavy meat hauls that demand a load-bearing frame.
- Wanting a long track record and large review base before trusting a pack.
- Needing highly technical materials for extreme abrasion or weather.
What Stands Out About the New View Hunting Pack?
- Purpose-built bow compartment and holder
- Multiple carry options plus a stand-hang top handle
- Strong aggregate ratings (4.5/5 on the bowhunter pack)
- Broad catalog covers much of a hunter's kit
What Are the Drawbacks to Consider?
- Newer brand, smaller long-term durability record
- Built for stand/day use, not heavy backcountry hauls
- Review base still modest versus established pack makers
What's the Bottom Line on New View Hunting?
As a brand, New View Hunting reads as a capable generalist whose standout idea — a genuinely bow-friendly backpack with a stand-hang handle — solves a real problem for stand and saddle hunters. The aggregate ratings are strong and the breadth of the catalog is convenient. The reservations are the ones you'd expect from a newer brand: a shorter durability track record and construction aimed at moderate rather than backcountry use.
For a stand or saddle hunter tired of hand-carrying a bow, the New View bowhunter's pack looks like a sensible, well-thought-out option, and the brand's feedback-driven approach shows in the details. For a backcountry load hauler, it isn't the tool — but that's a mismatch of purpose, not a knock on what it does well.
Frequently Asked Questions
Is New View Hunting a reputable brand?
It presents as a legitimate direct-to-consumer outfitter with a feedback-driven ambassador and pro-staff program, a catalog of roughly 69 products, and stated sales of more than 30,000 pieces of gear in the US. Its flagship bowhunter's pack carries a 4.5/5 rating across 26 reviews on the brand's own site, which is solid though still a smaller sample than long-established pack makers.
Does the New View Hunting backpack fit a compound bow?
Yes. The signature bowhunting backpack is built around a compartment sized to hold most compound bows plus an expandable bow holder, according to the brand's own product description. It's designed mainly for tree-stand and saddle hunters who want both hands free on the walk in.
Is the New View Hunting pack good for backcountry elk hunting?
Probably not as a primary load hauler. The construction, including an 840D shell on some models, is built for moderate, stand-and-day-hunt use rather than multi-day meat pack-outs over rough terrain. A dedicated load-bearing frame pack is the better tool for that job.
What size is the New View Hunting rifle pack?
New View Hunting lists a 35-liter, about 2,130 cubic inch, camo rifle-holder pack and a larger 60-liter load-reducing pack that includes a rain cover, based on the brand's published specs.
What material are New View Hunting packs made of?
Some models list an 840D shell fabric, a reasonably tough denier for general field use, though not necessarily expedition-grade for heavy abrasion or extended backcountry hauls.
How many products does New View Hunting sell?
The catalog has grown to roughly 69 products spanning backpacks, ground blinds, trail cameras, apparel and small accessories, based on the brand's current product listings.
Does New View Hunting sell only backpacks?
No. Backpacks are the most relevant line for archers, but New View also sells rifle-holder packs, pop-up ground blinds, trail cameras with night vision, and apparel such as fleece-lined camo suits and turkey vests.
References
- New View Hunting — official site
- All Products — New View Hunting
- NEW VIEW Deer & Elk Hunting Backpack — Amazon
- Hunting Gear collection — New View Hunting
Hey, what's up? Burak here. Archery addict, board game geek, Daft Punk fan.
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